SEO Basics

SEO (search engine optimization) is helping search engines understand your pages so the right people find them. Most of it is just… making a good, clear page. There are no magic tricks — there are fundamentals.

The fundamentals

• A unique title & meta description per page. The <title> is the clickable headline in Google; the description is the snippet under it. Make each page's own and descriptive.
• One clear topic per page. A page that answers one question well beats a page that half-answers ten.
• Good headings. Your heading structure tells search engines what the page is about (see Semantic HTML).
• Descriptive URLs. /blue-running-shoes beats /product?id=8472.
• Alt text. It helps image search and accessibility at once.
• Structured data (schema.org) can earn rich results — star ratings, breadcrumbs, FAQs — but only mark up things genuinely on the page; faking it gets sites penalised.
• Write for humans. Google rewards content that actually helps; keyword-stuffing is penalised, not rewarded.

In UnysonPlus

The SEO extension manages titles, meta descriptions, canonical URLs and sitemaps, and several elements emit structured data (breadcrumbs, reviews, FAQs) for you.

Learn more: Google: SEO starter guide · Google Search Central